Digital marketing is the promotion of products, services or brands through one or more forms of electronic media. Digital marketing services can include a wide range of services, such as:
- Search engine optimization (SEO): Improving a website’s visibility in search engine results pages (SERPs)
- Search engine marketing (SEM): Advertising on search engines through paid search ads
- Social media marketing (SMM): Promoting products, services or brands on social media platforms
- Content marketing: Creating and distributing valuable, relevant and consistent content to attract and engage an audience
- Email marketing: Sending targeted and personalized emails to a list of subscribers
- Affiliate marketing: Partnering with other businesses to promote each other’s products or services
- Influencer marketing: Partnering with individuals who have a large following on social media to promote a product or service
- Video marketing: Creating and distributing videos to promote a product, service or brand
These services can help businesses to reach and engage their target audience, increase brand awareness, and generate leads and sales.
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